Project Starburst is a food bank operating in Big Rapids, MI. The organization asked Design Project Center to create a functional website that volunteers and admin are able to maintain.
Strategy
Create a functional website that volunteers and admin are able to maintain.
Attract more volunteers, donors, and clients in the area.
Create a strong and consistent brand presence.
insights
78% of households did not receive food from a food pantry.
LACK OF INFORMATION
Potential users feel unsure of how food banks work, leaving them less likely to visit.
LACK OF ACCESS
Many potential users expressed concerns with lack of access, including transportation.
SOCIAL STIGMA
Potential users feel using social services is stigmatizing, humiliating, and shameful.
LENGTHY APPLICATIONS
Lengthy applications requesting personal information may increase stigma and time spent at the food bank.
New Clients
“I could use some help, but I’m not sure Project Starburst is right for me.”
PLANNING
CREATE AN EFFICIENT WEBSITE
What do the users need in order to succeed and reach their goals efficiently?
Knowing that lack of information is a key driver for why users are not using food banks as a resource, the content, layout, and navigation of the website was a top priority.
CONCEPT EXPLORATION
CENTRAL POINT PROVIDING RAYS OF SERVICES
Friendly
Uplifting
Focus on a positive outcome for clients
LIGHT IN THE DARKNESS
Emotional impact drives call to action
Dramatic
Hope for clients
NEIGHBORS SUPPORTING NEIGHBORS
Authentic, welcoming
Personable
Focus on the characteristics and community of Mecosta and Osceola counties
FINAL BRAND
brand standards
Based on client feedback and reaction, we continued to iterate on concepts that combined Concept A and C to create the final brand.
WORDMARK
The new logo reflects Project Starburst as a ‘central point providing services’ to clients. It is open, welcoming, and friendly.
COLORS
PHOTOGRAPHY
Project Starburst’s photography emphasizes people coming together, positive energy, and local scenery.
To ensure consistency and influence mood, one of two gradients is applied over the photography.
Digital Styleguide
The digital style guide was created to ensure consistency and efficiency during the website design, while also keeping in mind accessibility throughout.
WEBSITE
The Project Starburst site is was built through WordPress in order to be maintainable for our clients. Check it out here.