Non-profit brand identity
- Create a functional website that volunteers and admin are able to maintain.
- Attract more volunteers, donors, and clients in the area.
- Create a strong and consistent brand presence.
78% of households did not receive food from a food pantry.
LACK OF INFORMATIONPotential users feel unsure of how food banks work, leaving them less likely to visit.
LACK OF ACCESSMany potential users expressed concerns with lack of access, including transportation.
SOCIAL STIGMAPotential users feel using social services is stigmatizing, humiliating, and shameful.
LENGTHY APPLICATIONSLengthy applications requesting personal information may increase stigma and time spent at the food bank.
CREATE AN EFFICIENT WEBSITE
What do the users need in order to succeed and reach their goals efficiently?
Knowing that lack of information is a key driver for why users are not using food banks as a resource, the content, layout, and navigation of the website was a top priority.
CENTRAL POINT PROVIDING RAYS OF SERVICES
- Focus on a positive outcome for clients
LIGHT IN THE DARKNESS
- Emotional impact drives call to action
- Hope for clients
NEIGHBORS SUPPORTING NEIGHBORS
- Authentic, welcoming
- Focus on the characteristics and community of Mecosta and Osceola counties
Based on client feedback and reaction, we continued to iterate on concepts that combined Concept A and C to create the final brand.
The new logo reflects Project Starburst as a ‘central point providing services’ to clients. It is open, welcoming, and friendly.
Project Starburst’s photography emphasizes people coming together, positive energy, and local scenery.
To ensure consistency and influence mood, one of two gradients is applied over the photography.
The digital style guide was created to ensure consistency and efficiency during the website design, while also keeping in mind accessibility throughout.