PROJECT STARBURST

Non-profit brand identity

Problem

Project Starburst is a food bank operating in Big Rapids, MI. The organization asked Design Project Center to create a functional website that volunteers and admin are able to maintain.

Strategy

  • Create a functional website that volunteers and admin are able to maintain.
  • Attract more volunteers, donors, and clients in the area.
  • Create a strong and consistent brand presence.

insights

78% of households did not receive food from a food pantry.

LACK OF INFORMATION

Potential users feel unsure of how food banks work, leaving them less likely to visit.

LACK OF ACCESS

Many potential users expressed concerns with lack of access, including transportation.

SOCIAL STIGMA

Potential users feel using social services is stigmatizing, humiliating, and shameful.

LENGTHY APPLICATIONS

Lengthy applications requesting personal information may increase stigma and time spent at the food bank.

New Clients

“I could use some help, but I’m not sure Project Starburst is right for me.”

PLANNING

CREATE AN EFFICIENT WEBSITE

What do the users need in order to succeed and reach their goals efficiently?

Knowing that lack of information is a key driver for why users are not using food banks as a resource, the content, layout, and navigation of the website was a top priority.

whiteboarding

CONCEPT EXPLORATION

CENTRAL POINT PROVIDING RAYS OF SERVICES

  • Friendly
  • Uplifting
  • Focus on a positive outcome for clients


LIGHT IN THE DARKNESS

  • Emotional impact drives call to action
  • Dramatic
  • Hope for clients

NEIGHBORS SUPPORTING NEIGHBORS

  • Authentic, welcoming
  • Personable
  • Focus on the characteristics and community of Mecosta and Osceola counties

FINAL BRAND

brand standards

Based on client feedback and reaction, we continued to iterate on concepts that combined Concept A and C to create the final brand. 

WORDMARK

The new logo reflects Project Starburst as a ‘central point providing services’ to clients. It is open, welcoming, and friendly. 

COLORS

PHOTOGRAPHY

Project Starburst’s photography emphasizes people coming together, positive energy, and local scenery.

 

To ensure consistency and influence mood, one of two gradients is applied over the photography.

Digital Styleguide

The digital style guide was created to ensure consistency and efficiency during the website design, while also keeping in mind accessibility throughout. 



WEBSITE

The Project Starburst site is was built through WordPress in order to be maintainable for our clients. Check it out here.

 

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