LOCALE

Problem

People today have to sacrifice their eating choices depending on the type of atmosphere they want.

Strategy

Locale gives each visitor the opportunity to create their own experience. With different zones, including a hangout, cafe, and focus areas, users can have the meal they want as well as the atmosphere they need.

THE CONTRACT WORKER

Ethan, 35, Lives with girlfriend outside of Chicago. Works on contract at an advertising agency. Often has to meet with clients one on one or conduct business meetings. Interested in living a healthy lifestyle with his girlfriend. He is looking for a place to have a lunch meeting with clients.

The social media manager

Paige. Age 27, Single Female. Works in downtown Chicago as a Social Media Manager. Enjoys taking her work to different atmospheres and keeping up to date on latest trends.

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The Locale App allows users to check daily specials and live seating, so they know exactly what is available before making plans to come to the restaurant. Visitors can also reserve a meeting room online, send invites to friends, and request catering.
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